Monthly Archives: January 2012
Sales & Marketing Challenges: Commoditization of your products happens in the Prospect’s Mind, Not Yours
We always believe that our B2B product or service is the “greatest thing since sliced bread”. Most of us love to go out and talk to prospects about how wonderful our offerings are, and how quickly they can make our … Continue reading →
Filed under Branding, Business, Sales & Marketing
Tagged as Business Strategy, competition, Content Development, Lead Nuturing, marketing, sales & marketing, sales message, Strategy
